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    Rank Group's RTP Cuts Were Already Baked In Before the 40% Tax

    Published: May 13, 2026 · 7 min read

    MC

    Written by Marcus Chen

    Senior RTP Analyst · May 13, 2026

    This analysis uses verified deployment data from the

    Rank Group owns Grosvenor Casino and Mecca Bingo. It described the 40% Remote Gaming Duty impact as £46 million — enough to wipe out the profitability of its UK digital business. In every public statement, Rank has committed to protecting customer proposition. RTPTrack's verification of what that proposition actually looks like reveals a picture that predates the tax increase entirely.

    Grosvenor and Mecca deploy identical RTP configurations across their entire shared slot catalogue. This confirms a unified Rank Interactive policy — a configuration change at one brand propagates to both.

    Pragmatic Play and Play'n GO at the lowest tiers

    Pragmatic Play titles run at the lowest standard tier. Gates of Olympus at 94.50%. Big Bass Bonanza at 94.50% at Mecca. Sugar Rush at 94.50%. Sweet Bonanza is a partial exception at 95.45% — the middle tier. Wolf Gold runs at 96.01%, the theoretical maximum, but Wolf Gold's top tier is lower than most Pragmatic flagships to begin with.

    Play'n GO titles run at the second tier. Book of Dead at 94.25%. Legacy of Dead at 94.51%. The same deployment pattern as Ladbrokes, Coral, and Betfair — roughly 2 percentage points below theoretical.

    Hacksaw Gaming is reduced. Wanted Dead or a Wild at 94.55%.

    What still runs at maximum

    The good news: NetEnt, Blueprint, and Barcrest run at theoretical maximum. Starburst at 96.10%. Gonzo's Quest at 96.00%. Blood Suckers at 98.00% at Mecca. Eye of Horus at 96.31%. Ted standard at 95.80%. The Goonies standard at 96.00%. Rainbow Riches at 95.00%. Fluffy Favourites at 95.39%.

    The pattern is identical to what we documented at Ladbrokes and Coral: reduce high-engagement third-party titles from providers that offer multi-tier configurations, keep legacy NetEnt and UK-nostalgia classics at maximum.

    What 'protecting customer proposition' actually means

    What makes Rank significant is the public language. Every trading update talks about protecting customer proposition. The H1 FY25/26 earnings call used the phrase protecting performance marketing and customer incentives. RTP is never mentioned — not confirmed as maintained, not disclosed as reduced. The silence is deliberate.

    When Rank says customer proposition, it means bonuses and marketing spend. When it says customer incentives have been protected, it means promotional offers are maintained. RTP is the engine room. Bonuses are the shop window. Rank has committed to keeping the shop window attractive while saying nothing about the engine.

    What to monitor next

    The remaining untapped lever for Rank is the titles currently at maximum: Starburst, Gonzo's Quest, Blood Suckers, Eye of Horus, Ted, The Goonies, Rainbow Riches, Fluffy Favourites. These are the slots RTPTrack will monitor most aggressively over the next six months for evidence of fresh cuts.

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    About the author

    Written by Marcus Chen, Senior RTP Analyst at RTPTrack tracking operator-level RTP deployment across the UK market.

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